How SiteGPT Gets 727K Clicks From Free Tools
The Challenge:
SiteGPT needed consistent organic traffic to support their SaaS product. Traditional SEO for competitive keywords was expensive and slow.
The problem:
→Competing for "AI chatbot" keywords = high cost, slow rankings
→ Limited content team resources
→ Need for qualified traffic, not just visitors
The Strategy:
Instead of competing head-on, SiteGPT built 50+ free tools targeting low-competition, high-intent searches.
Each tool:
Solves one specific problem
Lives on its own SEO-optimized page
Captures emails before showing results
Targets long-tail keywords competitors ignore
The Results:
16 Months of Growth... 90% organic (from Google)
15.2M impressions (people seeing their links in Google)
727K clicks (actual visitors to their site)
4.8% CTR (above average for organic results)
Why It Worked?:
Value-First Approach.
Each tool provides immediate value:
Visitor searches for calculator
Finds SiteGPT's tool
Gets instant, personalized results
Provides email to access full report

Not pushy. Not salesy. Just helpful.
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