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Lead Generation

Lead Data Enrichment

Know everything about a lead before your sales rep dials.

Workflow screenshot

What It Does

When a lead fills out a form on your website, this automation instantly pulls their data through Apollo to retrieve contact details and LinkedIn profile, scrapes their LinkedIn and company website, then passes everything through AI to generate a clean enrichment report. The full profile is written to a Google Sheet so your sales rep has everything they need before they even dial.

The Problem It Solves

Most sales teams either call leads blind with no context, or waste time manually researching before they call — both cost you deals. Speed-to-call is everything: calling a lead within 60 seconds increases conversion by 4x, and this system makes sure you do it with full context.

Before & After

Before

  • Leads come in with just a name and email
  • Sales reps manually research each contact before calling
  • Calling delayed by 20–48 hours while data is gathered
  • No consistent profile format across leads

After

  • Full enrichment runs the moment a form is submitted
  • LinkedIn profile, company info, and website summary pulled automatically
  • AI generates a clean sales brief for every lead
  • Sales rep dials in under 60 seconds with everything they need

Tools Used

Make.comMake.com Google FormsGoogle Forms Google SheetsGoogle Sheets Apollo.ioApollo.io ApifyApify OpenAIOpenAI

WORK WITH ME

Want this built for your business?

Book a free strategy call — I'll map out exactly how this would work for your workflow. No pitch, no pressure.

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